技术驱动创新，以运营赋能增长。专注于商业创新与组织效能提升的创新咨询公司 SEEKWAVES 森舞韬略 今日正式宣布两项组织结构升级，旨在强化公司在技术驱动创新与组织运营卓越方面的能力，加速客户价值创造。
从营销赋能走向全业务创新的技术引擎：数字营销部正式升级为“数字创新部”
在数字化浪潮加速演进的背景下，SEEKWAVES 将原“数字营销部”升级为 “数字创新部”（Digital Innovation）。新的部门使命从传统营销支持全面拓展至技术驱动的业务创新与增长，覆盖但不限于：
- AI 驱动的创新应用：包括产品创新、业务流程与营销服内容生产的智能化。
- 数据可信空间（Data Trust Space）：助力企业构建可信数据资产、保障数据流转安全，推动数据要素价值释放。
- 低代码与流程再造（Low-Code BPR）：以低代码平台为基础，重塑关键业务流程，提高效率与灵活性。
- 端到端数字体验优化：面向营销、销售、服务、渠道的数字触点创新。
借此升级，数字创新部将成为 SEEKWAVES 的 未来增长引擎，通过技术与业务的深度融合，为客户提供从战略设计、流程重塑到数字化落地的整体创新解决方案。
打造以客户为中心的一体化交付支撑体系：商业运营部更名为“卓越运营部”
SEEKWAVES 同时宣布，将原“商业运营部”更名为 “卓越运营部”（Commercial Excellence）。新部门将整合公司人力资源、品牌与市场、法务与风险管理、财务等多项关键职能，通过深度协同，卓越运营部将构建一套以客户价值为中心的内部运营体系，确保 SEEKWAVES 的项目交付质量、人才发展体系、内容生产能力以及品牌资产管理更加统一、高效、敏捷。
卓越运营部的成立，将为 SEEKWAVES 项目团队提供强大的“作战后勤保障”，让咨询顾问能够将更多精力聚焦于帮助客户实现真实且可持续的业务成果。
以创新 × 组织 × 技术的“三螺旋”推进 SEEKWAVES 的未来
此次组织升级，是 SEEKWAVES “创新无界，增长有道” 战略的重要组成部分。通过强化数字创新能力、提升组织运营效率，公司将加速构建：
- 更快响应市场与客户需求的能力
- 更深度链接业务场景的技术创新能力
- 更强组织黏性与更高效的内部协同
SEEKWAVES数字创新部负责人Daniel Li表示：“数字创新部与卓越运营部的成立，是 SEEKWAVES 面向未来迈出的关键一步。我们希望用更先进的技术、更高效的运营，为客户创造持续的创新动能，成为企业增长路上的长期伙伴。”
关于 SEEKWAVES 森舞韬略
SEEKWAVES 是一家专注于商业创新与组织效能提升的管理咨询公司，服务覆盖先进制造、医疗健康、高科技、专业服务等多个行业领域。我们通过 CCI（Customer-Centric Innovation）、BIG（Blueprint of Innovative Growth）、SELF（Sales Effectiveness Leap Flywheel）等一系列自主知识产权的咨询方法论方法体系，为企业提供战略设计、创新增长、数字化升级与组织发展等综合性服务，致力于成为中国企业值得信赖的创新与增长伙伴。
SEEKWAVES Announces Comprehensive Organizational Evolution to Accelerate Customer Value Through Digital Innovation and Operational Excellence
SEEKWAVES, a leading consulting firm specializing in business innovation and organizational effectiveness, today announced two major organizational upgrades designed to strengthen its capabilities in technology-driven innovation and operational excellence, further accelerating value creation for its clients. Guided by the principle of “technology fuels innovation, operations enable growth,” the upgrades mark a significant step forward in SEEKWAVES’ strategic development.
Digital Marketing Evolves into Digital Innovation — From Marketing Enablement to Full-Scale Business Innovation
Amid the accelerating digital wave, SEEKWAVES has upgraded its former Digital Marketing Department to the newly established Digital Innovation Department. The department’s mission expands far beyond traditional marketing support, now encompassing technology-driven innovation across products, operations, and customer engagement. Focus areas include AI-powered innovation applications (such as product innovation, business process intelligentization, and automated content production), Trusted Data Space development to help enterprises build secure and value-generating data assets, Low-Code Business Process Reengineering to reshape core workflows, and end-to-end digital experience optimization across marketing, sales, service, and channel touchpoints. This transformation positions the Digital Innovation Department as a strategic growth engine, delivering integrated innovation solutions that bridge strategy, process redesign, and digital execution.
Building a Customer-Centric Operational Backbone: Commercial Operations Renamed to Commercial Excellence
SEEKWAVES also announced the renaming of its Commercial Operations Department to the Commercial Excellence Department. The upgraded function integrates key internal capabilities—HR, brand and marketing, legal and risk management, and finance—forming a unified and customer-centric operational system. The Commercial Excellence Department will serve as the “mission-critical operations backbone” for project teams, ensuring enhanced project delivery quality, systematic talent development, strengthened content production capabilities, and more efficient brand asset management. This upgrade allows consultants to dedicate more energy to generating sustainable, measurable business impact for clients.
Advancing SEEKWAVES’ Future Through the ‘Triple Helix’ of Innovation × Organization × Technology
These organizational upgrades are core to SEEKWAVES’ strategic direction of “Innovation Beyond Boundaries, Growth with Discipline.” By reinforcing digital innovation capabilities and elevating internal operating efficiency, the company is developing faster response capabilities to client and market needs, deeper technology innovation grounded in real business scenarios, and stronger organizational cohesion supported by more effective collaboration.
Daniel Li, Head of the Digital Innovation Department, stated: ‘The establishment of the Digital Innovation Department and the Commercial Excellence Department marks a pivotal step for SEEKWAVES’ future. By combining advanced technologies with operational efficiency, we aim to generate sustained innovation momentum for our clients and become a long-term partner in their growth journey.’
About SEEKWAVES
SEEKWAVES is a management consulting firm focused on business innovation and organizational effectiveness. Serving industries including advanced manufacturing, healthcare, high technology, and professional services, SEEKWAVES leverages proprietary methodologies such as CCI (Customer-Centric Innovation), BIG (Blueprint of Innovative Growth), and SELF (Sales Effectiveness Leap Flywheel) to deliver integrated services in strategy design, innovation growth, digital transformation, and organizational development. The company is committed to becoming a trusted innovation and growth partner for enterprises in Chinese market.
相关文章