SEEKWAVES：以创新驱动B2B企业业务增长

在充满不确定性的商业环境中，企业原有增长逻辑正在失效。市场在变化，客户在变化，技术在变化，而组织往往仍沿用过去的方式在运作。

SEEKWAVES（森舞韬略）成立于2016年，总部位于上海，是一家专注于B2B领域创新与增长的咨询公司， 致力于成为企业的“增长与创新伙伴”，通过系统性的创新方法与实践经验，帮助企业在复杂环境中重建增长动能。我们的服务围绕三大核心主题展开，从战略到落地，从业务到组织，形成一套可执行、可持续的创新体系。

一、加速业务创新：从机会识别到增长实现

我们帮助企业重新理解市场与客户，在不确定中找到确定性的增长路径。

  • 创新战略设计：基于行业趋势与企业禀赋，明确中长期增长方向与创新重点
  • 产品、服务与商业模式创新：围绕客户真实需求，设计差异化且具备商业可行性的解决方案
  • 新市场进入策略：系统评估进入机会，制定可落地的GTM（Go-To-Market）路径
  • 客户洞察与价值主张重塑：深入挖掘客户“真实任务”，重构产品与品牌的核心价值表达

我们关注的不只是“想法”，而是让创新真正转化为业务结果。

二、再造业务流程：让流程成为增长的底座

很多企业的问题不在于没有战略，而在于战略无法被有效执行。流程，正是连接战略与结果的关键。

  • 业务流程改善与数智化：重构关键业务流程，并通过数字化手段提升效率与透明度
  • 优化销售管理体系：从线索到成交，系统提升销售过程的可控性与转化效率
  • 创新客户旅程：以客户体验为核心，重新设计从认知到复购的全流程触点

我们致力于让流程不再只是“管控工具”，而成为驱动体验与增长的基础设施。

三、培育创新组织：让创新成为一种能力，而非偶然

真正可持续的创新，必须依赖组织本身的能力。

  • 组织变革管理：在战略转型过程中，推动组织结构、机制与行为方式的协同调整
  • 创新文化培育：建立鼓励探索、容错与协同的组织氛围
  • 创新人才发展：通过训练与实践，培养具备商业洞察与创新能力的关键人才

我们相信，只有当创新融入组织的日常运作，企业才能持续应对变化。

我们的方式

SEEKWAVES 不提供“标准答案”，而是与客户共同探索最适合其业务与阶段的路径。我们将咨询方法论与真实业务场景深度结合，通过工作坊、咨询项目、业务辅导等共创机制，确保每一项策略都能够被执行、验证和迭代。

SEEKWAVES 自研并持续迭代多套方法论体系，包括创新增长蓝图（BIG）、客户导向创新流程（CCI）、销售跃效飞轮（SELF）、创新流程再造（EASI）、动态客户旅程（SeekJourney）等，广泛应用于工业制造、医疗科技、企业服务等多个行业，推动客户真正实现从“想创新”到“能创新”的转变。

秉持“知行合一，赢之有道，价值为先”的价值观，SEEKWAVES致力于帮助企业打开认知的边界，为组织注入变革的力量，为中国企业构建具有全球竞争力的创新增长引擎。

SEEKWAVES: Empowering B2B Customer-Centric Innovation and Growth

About SEEKWAVES

In an increasingly uncertain business environment, traditional growth logic is breaking down. Markets are evolving, customers are changing, and technologies are advancing—yet many organizations continue to operate in the same old ways.

Founded in 2016 and headquartered in Shanghai, SEEKWAVES is a consulting firm focused on innovation and growth in the B2B space.

SEEKWAVES is committed to being a trusted growth and innovation partner for enterprises. Through systematic innovation methodologies and hands-on experience, we help organizations rebuild growth momentum in complex environments. Our services are structured around three core themes—spanning strategy to execution, business to organization—forming an innovation system that is both actionable and sustainable.

1. Accelerating business innovation: from opportunity to growth

We help organizations reframe their understanding of markets and customers, and identify clear growth paths amid uncertainty.

  • Innovation Strategy Design: Define mid- to long-term growth directions and innovation priorities based on industry trends and organizational strengths
  • Product, Service, and Business Model Innovation: Develop differentiated and commercially viable solutions centered on real customer needs
  • New Market Entry Strategy: Systematically assess market opportunities and design actionable Go-To-Market (GTM) approaches
  • Customer Insights & Value Proposition Redesign: Uncover customers’ underlying “jobs to be done” and reshape core value propositions

We focus not just on ideas, but on turning innovation into tangible business outcomes.

2. Reinventing business processes: building the foundation for growth

For many companies, the challenge is not the absence of strategy, but the inability to execute it effectively. Processes are the critical link between strategy and results.

  • Business Process Optimization & Digital Enablement: Redesign key processes and enhance efficiency and transparency through digital solutions
  • Sales Management System Optimization: Improve control and conversion across the full sales funnel, from lead generation to deal closure
  • Customer Journey Innovation: Redesign end-to-end customer touchpoints—from awareness to repurchase—around customer experience

We aim to transform processes from control mechanisms into infrastructure that drives experience and growth.

3. Building an innovation-driven organization: making innovation a capability

Sustainable innovation depends on organizational capability—not one-off initiatives.

  • Organizational Change Management: Align structure, mechanisms, and behaviors during strategic transformation
  • Innovation Culture Development: Foster an environment that encourages exploration, tolerance for failure, and collaboration
  • Innovation Talent Development: Cultivate key talent with strong business acumen and innovation capabilities through training and practice

We believe that only when innovation becomes part of daily operations can organizations continuously adapt to change.

Our Approach

SEEKWAVES does not offer one-size-fits-all solutions. Instead, we co-create with our clients to identify the most suitable path for their unique context and stage of development. By integrating consulting methodologies with real business scenarios—and leveraging workshops, consulting engagements, and hands-on coaching—we ensure that every strategy can be executed, validated, and iterated.

We have independently developed and continuously refined multiple proprietary methodologies, including:

  • BIG (Business Innovation Growth Blueprint)
  • CCI (Customer-Centric Innovation Process)
  • SELF (Sales Effectiveness Leveraging Flywheel)
  • EASI (End-to-End Agile System Improvement)
  • SeekJourney (Dynamic Customer Journey Framework)

These methodologies have been widely applied across industries such as industrial manufacturing, medical technology, and enterprise services—helping clients move from “wanting to innovate” to “being able to innovate.”

Guided by our core values—integrating knowledge with action, winning with integrity, and prioritizing value creation—SEEKWAVES is dedicated to expanding organizational horizons, enabling transformation, and building globally competitive innovation-driven growth engines for Chinese enterprises.