SEEKWAVES：以创新驱动B2B企业业务增长

SEEKWAVES（森舞韬略）成立于2016年，总部位于上海，是一家专注于B2B领域创新增长的咨询公司。我们致力于帮助企业在不确定性中发现增长新动能，以体系化创新实现战略构想落地。

在为中国市场服务的过程中，SEEKWAVES始终陪伴客户走在变革前沿，携手构建具有韧性与引领力的组织体系。无论是跨国企业的本地化创新，还是本土企业的高质量发展，我们都以创新为核心支点，赋能企业塑造可持续的竞争优势。

SEEKWAVES的顾问团队兼具国际视野与本土洞察，拥有丰富的创新咨询与行业实践经验。我们聚焦于以下B2B业务核心领域：

开拓市场机会

在充满不确定性的市场环境中，SEEKWAVES通过系统化的市场洞察、战略规划和试点陪跑，帮助企业识别高潜力细分市场，验证创新商业模式并加速落地。我们助力企业降低市场进入风险、提升新业务成功率，抢占先发优势。

重塑营销路径

SEEKWAVES以客户体验为核心，重构客户旅程、推动营销数字化转型并创新渠道布局。通过全链路优化，帮助企业实现从认知到转化的高效连接，提升客户体验一致性，增强品牌竞争力，放大营销投资回报。

提升销售效能

面对复杂的B2B销售环境，SEEKWAVES通过管理体系优化、定制化赋能工具和现场辅导，全面提升销售团队的专业度与执行力。我们助力企业缩短销售周期、提高成交率，并强化客户关系质量，实现可持续增长。

打造创新组织

创新不仅是技术突破，更是组织能力的系统性提升。SEEKWAVES通过创新文化塑造、流程再造与人才发展，帮助企业将创新融入组织基因，增强组织韧性、释放员工潜能，并构建面向未来的可持续竞争优势。

我们自研并持续迭代多套方法论体系，包括创新增长蓝图（BIG）、客户导向创新流程（CCI）、销售跃效飞轮™（SELF）、动态客户旅程（SeekJourney）等，广泛应用于工业制造、医疗科技、企业服务等多个行业，推动客户真正实现从“想创新”到“能创新”的转变。

秉持“知行合一，赢之有道，价值为先”的价值观，SEEKWAVES致力于成为B2B企业在创新路上的可靠伙伴——为企业打开认知的边界，为组织注入变革的力量，为中国企业构建具有全球竞争力的创新增长引擎。

与远见者同行，SEEKWAVES 助力企业实现以客户为中心的创新增长。

SEEKWAVES: Empowering B2B Customer-Centric Innovation and Growth

Founded in 2016 and headquartered in Shanghai, SEEKWAVES is a consulting firm dedicated to driving innovation-led growth in the B2B sector. We help enterprises uncover new growth engines amid uncertainty and turn strategic ideas into tangible business outcomes through systematic innovation.

Serving the China market for years, SEEKWAVES has been a trusted partner at the forefront of transformation, working alongside clients to build resilient and forward-looking organizational capabilities. Whether it’s localizing innovation for multinational corporations or accelerating high-quality growth for leading domestic enterprises, we make innovation the central lever for enabling sustainable competitive advantage.

Our team combines international perspectives with deep local insight, backed by extensive experience in innovation consulting and industry practice. We focus on four core areas of service:

  • Exploring Market Opportunities：empowering companies to uncover new growth drivers through strategic planning, deep user insights, and pilot execution. By identifying high-potential segments and validating innovative business models, we help businesses reduce market entry risks, increase new business success rates, and capture first-mover advantages.
  • Redesigning Marketing Pathways: transforming how companies engage customers by reconstructing customer journeys, enabling digital marketing, and innovating channels. Our approach builds marketing pathways centered on customer experience, driving consistent engagement, strengthening brand competitiveness, and maximizing marketing ROI.
  • Enhancing Sales Effectiveness: supporting organizations in boosting B2B sales performance through optimized management systems, customized enablement tools, and hands-on coaching. This integrated approach helps sales teams shorten cycles, improve win rates, and build stronger customer relationships, ensuring sustainable growth.
  • Building an Innovative Organization: helping companies embed innovation into their organizational DNA by fostering a forward-looking culture, refining processes, and developing talent. Through this, organizations enhance resilience, unlock employee potential, and gain sustainable competitive advantages for the future.

We have developed and continuously evolved a suite of proprietary methodologies, including the Customer-Centric Innovation Process (CCI), Blueprint of Innovative Growth (BIG), Sales Effectiveness Leap Flywheel (SELF), and SeekJourney for dynamic customer journey mapping. These frameworks are widely applied across industries such as industrial manufacturing, medical technology, and professional services—helping clients shift from “wanting to innovate” to truly “being able to innovate.”

Guided by the values of integrity in thought and action, impact through capability, and value creation as first priority, SEEKWAVES is committed to being a trusted partner for B2B enterprises on their innovation journey—expanding strategic horizons, embedding transformation at the core, and helping Chinese businesses build globally competitive engines for innovation-led growth.

SEEKWAVES walks alongside visionaries, enabling customer-centric innovation that delivers real values.