SEEKWAVES：以创新驱动B2B企业业务增长

SEEKWAVES（森舞韬略）成立于2016年，总部位于上海，是一家专注于B2B领域创新增长的咨询公司。我们致力于帮助企业在不确定性中发现增长新动能，以体系化创新实现战略构想落地。

在为中国市场服务的过程中，SEEKWAVES始终陪伴客户走在变革前沿，携手构建具有韧性与引领力的组织体系。无论是跨国企业的本地化创新，还是本土企业的高质量发展，我们都以创新为核心支点，赋能企业塑造可持续的竞争优势。

SEEKWAVES的顾问团队兼具国际视野与本土洞察，拥有丰富的创新咨询与行业实践经验。我们聚焦于以下核心服务领域：

  • 创新业务规划（新市场新产品探索）：识别新增长机会，探索新市场生态，构建差异化竞争优势；
  • 客户导向创新流程：基于JTBD等方法重塑产品、服务与商业模式；
  • 组织创新能力体系建设：打造支撑持续创新的组织机制与文化；
  • 创新落地与实战陪跑：通过敏捷试点、孵化营等机制推动创新项目落地。

我们自研并持续迭代多套方法论体系，包括创新增长蓝图（BIG）、客户导向创新流程（CCI）、销售跃效飞轮™（SELF）、动态客户旅程（SeekJourney）等，广泛应用于工业制造、医疗科技、企业服务等多个行业，推动客户真正实现从“想创新”到“能创新”的转变。

秉持“知行合一，赢之有道，价值为先”的价值观，SEEKWAVES致力于成为B2B企业在创新路上的可靠伙伴——为企业打开认知的边界，为组织注入变革的力量，为中国企业构建具有全球竞争力的创新增长引擎。

与远见者同行，SEEKWAVES 助力企业实现以客户为中心的创新增长。

SEEKWAVES: Empowering B2B Customer-Centric Innovation and Growth

Founded in 2016 and headquartered in Shanghai, SEEKWAVES is a consulting firm dedicated to driving innovation-led growth in the B2B sector. We help enterprises uncover new growth engines amid uncertainty and turn strategic ideas into tangible business outcomes through systematic innovation.

Serving the China market for years, SEEKWAVES has been a trusted partner at the forefront of transformation, working alongside clients to build resilient and forward-looking organizational capabilities. Whether it’s localizing innovation for multinational corporations or accelerating high-quality growth for leading domestic enterprises, we make innovation the central lever for enabling sustainable competitive advantage.

Our team combines international perspectives with deep local insight, backed by extensive experience in innovation consulting and industry practice. We focus on four core areas of service:

  • Innovation Strategy Design: Identify new growth opportunities, explore emerging market ecosystems, and build differentiated competitive advantages;
  • Customer-Centric Innovation Process: Redesign products, services, and business models using methodologies such as Jobs-to-be-Done (JTBD);
  • Innovation Capability Development: Build the organizational mechanisms and culture to support continuous innovation;
  • Innovation Implementation & Coaching: Drive innovation initiatives through agile pilots, incubation programs, and hands-on execution support.

We have developed and continuously evolved a suite of proprietary methodologies, including the Blueprint of Innovative Growth™ (BIG), Customer-Centric Innovation Process (CCI), Sales Effectiveness Leap Flywheel™ (SELF), and SeekJourney for dynamic customer journey mapping. These frameworks are widely applied across industries such as industrial manufacturing, medical technology, and professional services—helping clients shift from “wanting to innovate” to truly “being able to innovate.”

Guided by the values of integrity in thought and action, impact through capability, and value creation as first priority, SEEKWAVES is committed to being a trusted partner for B2B enterprises on their innovation journey—expanding strategic horizons, embedding transformation at the core, and helping Chinese businesses build globally competitive engines for innovation-led growth.

SEEKWAVES walks alongside visionaries, enabling customer-centric innovation that delivers real values.